At OLIPOP, we’re committed to creating a more sustainable world, and one of the ways we’re working toward this is by integrating regenerative agriculture practices into our supply chain. These practices enhance ecosystem health, improve soil fertility, and promote biodiversity—all while keeping our planet thriving for generations to come. 

In this blog, we’ll share a peek into our plans for the future, including how regenerative agriculture aligns with our values and operational realities, from non-organic ingredients to global sourcing. Plus, we’ll introduce you to a few incredible organizations we’re partnering with who are leading the charge in this field, like Grassroots Carbon and American Farmland Trust. Let’s dive in!

What is Regenerative Agriculture?

Regenerative agriculture is all about giving back to the land and restoring the balance between farming and nature. Like sustainable agriculture, which focuses on maintaining the current health and productivity of the land, regenerative agriculture works to not only maintain but actively improve and restore the land. It’s a holistic approach to land management that helps restore soil health, reduce carbon footprints, and even improve the water cycle—all while supporting farming communities and local ecosystems.

Here are some key regenerative practices we’re exploring in our supply chain:

• Soil Health & Management: Practices like cover cropping and crop rotation help protect the soil, boost nutrient cycling, and reduce pests naturally. We’re also excited about reduced tillage and composting to keep that soil structure intact and teeming with life.
• Biodiversity & Ecosystem Conservation: By integrating agroforestry and using techniques like Integrated Pest Management (IPM), we can reduce the need for chemicals and nurture a more biodiverse ecosystem.
• Water Management: Water is life, and we’re working to use it wisely. Techniques like drip irrigation and water recycling can reduce water usage and help minimize our reliance on groundwater, making farming more sustainable in the long term.

OLIPOP’s Journey into Regenerative Agriculture

We’re constantly evolving our approach to sustainability, and regenerative agriculture is a crucial part of that. Here are some ways we’re beginning to explore and implement these practices within our global supply chain:

• Global Considerations: Since our ingredients come from various parts of the world, we’re taking a region-specific approach. That means adapting regenerative practices to local climates, farming traditions, and regulations, ensuring these techniques make sense for each unique environment.
• Partnerships & Resources: We’re teaming up with research institutions, NGOs, and industry groups to support farmers in their transition to regenerative farming. These partnerships help us provide resources, technical support, and financial incentives, creating a ripple effect of positive change.
• Holistic Approach: Everything in nature is connected, from soil health to biodiversity and water resources. We’re committed to ensuring that each step supports multiple outcomes, fostering a healthier ecosystem.

Our Partners in Regenerative Agriculture

We’re proud to support organizations doing incredible work in regenerative agriculture, and we want to spotlight two of them:

Grassroots Carbon

Grassroots Carbon helps ranchers and farmers adopt regenerative grazing practices that improve soil health and capture carbon from the atmosphere. By supporting their carbon offset program, OLIPOP is contributing to carbon sequestration in grazing lands, reducing greenhouse gasses, and enhancing biodiversity. This partnership aligns with our commitment to climate resilience and regenerative agriculture, helping restore the natural balance of ecosystems while benefiting both farmers and the environment.

American Farmland Trust

American Farmland Trust is on a mission to protect farmland, promote sustainable agriculture practices, and ensure that farmers remain stewards of the land. By working with farmers, they’re helping to create a future where agriculture is regenerative and resilient. 

Pst… when you shop with OLIPOP, you can choose to support the American Farmland Trust (or another one of our partners!) as part of your purchase. Select American Farmland Trust at checkout, and we’ll donate 1% of your total purchase to help fund assistance for farmers adopting climate-resilient farming techniques. 

A Future Rooted in Regenerative Practices

At OLIPOP, we’re just beginning our journey into regenerative agriculture, but we’re excited about what the future holds. By thoughtfully integrating these practices into our supply chain and engaging in meaningful partnerships with organizations that are doing incredible work, we aim to create a more sustainable and resilient future—not just for us but for the planet. It’s all part of our ongoing commitment to environmental stewardship, community well-being, and the long-term health of our ecosystems. We can’t wait to share more with you as we continue to grow and learn on this journey!

Meet our Expert This article is reviewed by Elric Centers.  Elric is our Sustainability Manager here at OLIPOP. He's been a pivotal figure in our journey from day one. Born in Germany and raised in Michigan, Elric’s formative years were deeply influenced by the educational philosophies of his parents, who were dedicated educators at the Waldorf School. At 15, a move to California marked the beginning of an era where Elric’s true passions flourished. Immersed in a world of rhythmic beats as a drummer and enlivened by the vibrant festival scene, he eventually found his anchor in the Bay Area—his constant amidst travels and adventures. Venturing into the food and beverage sector, Elric's entrepreneurial journey blossomed with the inception of his own kombucha brand and leadership at a chocolate factory, blending his business acumen with a passion for wellness. His path eventually converged with OLIPOP, where he has donned various hats, leading to his current role spearheading our sustainability endeavors. Elric's vision of wellness transcends personal health, embracing a holistic view that encompasses communal well-being. He perceives business as a conduit for global transformation, championing sustainability not merely as an initiative but as a core philosophy. At OLIPOP, Elric is dedicated to leveraging this platform to foster a world where sustainability and wellness go hand in hand, mirroring his life’s work in promoting practices that benefit both people and the planet.