Hey OLI-Fam, 

From the very beginning, our mission has been simple but ambitious: to redefine what soda can be and to positively impact human health at scale. 

We believe people shouldn’t have to choose between something that tastes great and something that helps them feel good—and that belief has guided every decision we’ve made along the way. 

That idea helped us create an entirely new category, and it’s the same belief that will carry us into the next stage of our journey. That’s why I’m excited to introduce The feel good soda to the world. 

What is “The feel good soda”? 

More than a tagline, The feel good soda is a clear articulation of the idea that has always guided the ethos of OLIPOP, which is that when you feel good on the inside, it shows up in how you live on the outside.  

This is the full experience we aim to deliver every time someone reaches for one of our cans: immediate enjoyment, real satisfaction, and the confidence that comes from making a choice that supports how you feel over time. From that first sip to the lasting reassurance behind it, The feel good soda is about pairing small, intentional choices with meaningful impact on consumer health at scale. 

At its core, The feel good soda reflects why I created OLIPOP in the first place: the idea that a familiar, joyful product can actually help people feel better and, in turn, show up better for each other. It’s proof that doing good in the world doesn’t have to be complicated, and that one feel‑good choice can create a ripple effect far beyond the can. 

Bringing “The feel good soda” to Life 

You’ll start to see this belief come to life through a new creative platform, new visual identity, refreshed packaging, and a national advertising campaign that sets the tone for what’s ahead.  

Our first spot, “A Good Start,” shows how one small, intentional choice can spark a ripple effect—inside and out. Through a mix of animation, vibrant imagery, and a modern reimagining of the classic Lollipop song by Grammy award winning vocal group, The Chordettes, with new lyrics “OLIPOP, OLIPOP”, the ad brings The feel good soda to life by capturing the energy, optimism, and momentum behind this next chapter. 

Together, the creative, sound, and storytelling reflect what has always set OLIPOP apart: crave‑worthy taste, science‑backed benefits, and a brand built to make feeling good feel easy. 

A Refreshed Look and Feel 

As part of this evolution, we’re also introducing a broader brand refresh — a new visual identity and refreshed packaging system designed to more fully express The feel good soda.

You’ll see it first across our shelf-stable 6g Fiber Line, including 12 oz cans, Multi-Packs, Sleek cans, MINIs, and Variety Packs. Rather than reinventing what fans already love, the updated design builds on those familiar elements with greater clarity, confidence, and personality — making it easier to understand our flavors, ingredients, and key product information at a glance. 

Inspired by hand-drawn illustration styles from the late ’60s and early ’70s, the new visual system brings warmth, character, and a distinctly human touch to the entire experience — with Multi-Packs and Variety Packs acting as expanded canvases for these illustrations, creating more space for storytelling, discovery, and moments of wonder across the shelf. 

Our refrigerated 9g Fiber Line remains unchanged for the time being and continues to be available in stores.  

As an expression of The feel good soda, this refreshed packaging brings OLIPOP’s promise to life on shelf—making the experience of choosing something delicious and good-for-you feel instinctive.   

Looking Ahead 

From the beginning, OLIPOP has been about more than making a better soda—it’s about using soda to create real, meaningful impact at scale. 

With The feel good soda, we’re putting that belief front and center. This moment isn’t just a creative evolution; it’s a clearer expression of who we are, what we believe, and the role we’re here to play as the creators of the functional soda category. 

As we head into a very feel‑good summer at OLIPOP, I’m incredibly proud of our team and grateful for the community that’s grown alongside us. This is just the beginning of what’s next. 

Want to learn more? Head to our Fiber Education page to explore our full portfolio.