At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.

We’ve taken a drink that's been dominated for decades by highly refined sugar and artificial ingredients and made it into a high-fiber, tasty experience. That’s because we know that life is too short to load up on unnecessary sugar and drink a soda with zero functional benefits. But it’s also too short not to satisfy your sweet cravings. That’s the idea that sparked our mission: to craft a new kind of soda that’s as thoughtful as it is tasty.  

Here’s what sets us apart: 

Mission-Driven 

Let’s start with our mission, and the man who started it all: Ben Goodwin, our CEO, Co-Founder, and Formulator. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity. 

Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and its role in overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.

The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. It would be a new kind of soda with 6 to 9 grams of dietary fiber and 2 to 5 grams of sugar per 12 fl oz, delivering digestive health support without sacrificing the classic taste people crave.  

Digestive Health Support 

Here’s a not-so-fun fact about digestive health: over 90% of Americans don’t get enough fiber. [1] And Ben was out to change that, with soda as the vehicle. Enter OLIPOP! Our soda is considered an excellent source of fiber with 6 to 9 grams per 12 fl oz serving to support digestive health and help bridge the fiber gap at the same time. 

Why fiber? Because your gut does more than digest, it’s central to your overall well-being. It’s hard at work all day absorbing nutrients, regulating your immune system, promoting bowel regularity, and even communicating with your brain via the gut-brain axis. And for all this to function properly, it needs fiber.

Traditionally, soda hasn’t been part of the solution. But we’re changing that story with OLIPOP, proving that flavor and function can go hand in hand.

A Blend of Functional Ingredients

The not-so-secret sauce behind the “function” is our OLISMART formula: a blend of plant fibers and botanicals that help make OLIPOP a new kind of soda. The specific ingredients depend on whether your OLIPOP is refrigerated or shelf stable. Our shelf stable line reimagines our recipe with a carefully updated 6g fiber blend, without compromising flavor or health benefits.

Our refrigerated OLISMART blend is made up of these three sources of prebiotic fibers: 

• Chicory root inulin 
• Cassava root fiber 
• Jerusalem artichoke inulin 

Our shelf-stable OLISMART blend is made up of these three sources of prebiotic fibers: 

• Cassava root fiber 
• Acacia Fiber 
• Guar Fiber 

Both blends also contain four botanicals: 

• Marshmallow root extract 
• Calendula flower extract 
• Kudzu root extract 
• Nopal cactus extract 

2 to 5 Grams of Sugar 

Speaking of ingredients, most traditional sodas pack 40+ grams of sugar in their cans. That’s a steep price for a sip of sweetness.  

OLIPOP, on the other hand, is sweetened with juice concentrates, cassava root syrup, and Stevia leaf. This keeps our sugar at 2 to 5 grams per 12 fl oz can while still bringing that sweet, nostalgic soda flavor you love to life. 

Blood Sugar Response 

And we didn’t stop there. We also ran an at-home human clinical pilot study comparing OLIPOP Vintage Cola to a traditional cola. The results? OLIPOP showed a better-for-you blood sugar response both on its own and paired with a carb-rich meal. That’s science doing what it does best: reinforcing what our taste buds already knew.  

We’re also proud to partner with leading research scientists to continue deepening our understanding of how our soda can support you, and to keep raising the bar on what functional beverages can do.  

A New Kind of Soda: The Takeaway 

At OLIPOP, we’re rewriting the soda script. We deliver that nostalgic soda flavor you love with a thoughtful formula that supports your digestive health, uses less sugar*, and features a blend of functional ingredients. It’s more than just soda, it’s a drink you can actually feel good about.  

*Contains at least 80% less sugar than leading, non-diet sodas with 2-5g of sugar per 12 fl oz can compared to 32-46g in leading, non-diet sodas. 

Sources: 

1. Quagliani, D., & Felt-Gunderson, P. (2015c). Closing America’s fiber intake gap. American Journal of Lifestyle Medicine, 11(1), 80–85. https://doi.org/10.1177/1559827615588079