A Message From Our CEO: Introducing New Shelf-Stable OLIPOP

2 min read

A Message From Our CEO: Introducing New Shelf-Stable OLIPOP

Posted Aug 14, 2024 Updated Aug 14, 2024

Hey OLI-Fam,


As creators of the category, our mission has been to set the standard for functional soda, with the goal of positively impacting health at scale and driving accessibility. That commitment to our customers is something we have never taken lightly, and over the past six years, we’ve made incredible strides that wouldn't have been possible without your support.


We are always collecting feedback from our customers, and over the last couple of years, we’ve seen thousands of requests in two areas:


1. Many people asked for a pantry-friendly, shelf-stable version of OLIPOP because they only had limited fridge space or didn’t want to worry about keeping the product cold, and

2. Many customers wanted to drink more OLIPOP per day (closer to how they enjoyed traditional soda) but struggled to do so with the very high fiber content.

With those insights in mind, we spent the last 18 months in R&D and are thrilled to announce our latest innovation—

Introducing our shelf-stable recipe, a new version of OLIPOP that can be enjoyed anytime, anywhere!


Rest assured, our new shelf-stable option continues to support your gut health while maintaining the same delicious taste you know and love. Containing a functional blend of three sources of fiber for nutritional diversity, this new formula underwent the same rigorous research, testing, and certification that we are known for. Crafted in conjunction with our world-class Scientific Advisory Board and tested through our in-vitro research and stability program at Purdue University, the formula was shown to positively impact multiple gut health measures. With 6 grams of fiber per can, our shelf stable recipe still meets the FDA requirement for an “excellent source of fiber.”  Additionally, we are proud to be the first beverage company to earn the NutraStrong Prebiotic-Verified Product Certification, which independently validates the quantity, potency, efficacy, and stability of prebiotics in ALL our OLIPOP products.


Our new shelf-stable multi-packs are available in six core flavors: Cherry Cola, Cream Soda, Strawberry Vanilla, Classic Grape, Lemon Lime, and Classic Root Beer. These varieties can be found in the traditional soda aisle, making it easier than ever to stock up on your favorite flavors.


Alongside the new shelf-stable multi-packs, you can still find our original recipe—with 9 grams of fiber—in refrigerated sections of stores nationwide.


As we look ahead to an exciting future, our goal is to continue making a high-quality functional soda that is not only accessible to everyone but also supports digestive health. I’m incredibly proud of our team’s hard work, stamina, and resourcefulness in making beverage history and driving a shift toward healthier choices.


Thank you all for being a part of this journey!

Ben Goodwin

Click HERE for information on our shelf-stable multi-packs.

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