Have you heard the news? OLIPOP is racing with NASCAR! That’s right, we’re excited to announce our new partnership with Legacy Motor Club, a professional auto racing club owned by entrepreneur Maury J. Gallagher and seven-time NASCAR Cup Series champion Jimmie Johnson. The Club competes full-time in the NASCAR Cup Series and the Extreme-E Series. In eight key events of the 2024 NASCAR season, you’ll notice OLIPOP prominently displayed on the No. 42 Toyota Camry XSE driven by John Hunter Nemechek. 

John Hunter Nemechek is a rising star in the sport, and we felt he was the perfect entry point for OLIPOP into the world of NASCAR. John Hunter also agrees! He told us how OLIPOP is the ideal beverage to complement his commitment to a healthier lifestyle as an athlete:  

“Partnering with OLIPOP is a win-win for everyone,” said Nemechek. “The business-to-business opportunities on the No. 42 makes so much sense and I am a huge fan of this product. I’m really health-conscious, and OLIPOP comes in so many flavors, so there are a bunch of options. It’s nice to know I can enjoy a beverage like this that is actually good for you at the same time.”

We couldn’t agree more, John Hunter! And we’re excited to share our healthier soda alternative with you and the rest of the NASCAR community. 

The 2024 NASCAR season officially kicked off with the 66th running of the Daytona 500 on February 19. Our first official outing on the No. 42 Toyota Camry XSE was on April 14 at the Texas Motor Speedway. But the action continues until the NASCAR Cup Series Championship Race at Phoenix Raceway on November 10, which marks the end of the season. You can catch all the action (and the OLIPOP!) on NBC, USA Network, Fox, and FS1, depending on the race.